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Kvalita služeb v zábavních tematických parcích
 Novotná, Daniela
Novotná, D. Service quality at amusement and theme parks. Diploma thesis. Brno: Mendel University, 2020. This diploma thesis deals with the most important key service quality factors at amusement and theme parks in the Czech Republic from the point view of visitors. There are used secondary and primary data for the classification of these factors. Also the environment and offer of entertainment in theme parks in the Czech Republic is characterized. The primary research is concerned with the level of service and quality of a particular theme park with regard to visitors´ satisfaction and loyalty. For the rating of satisfaction is used SERVQUAL and IPA analysis. Based on these results, general recommendations are established for the theme park management and also possibly for the destination management. Moreover, the park management will gain information about visitors and their preferences from this evaluating survey. According to these data of the quality level in the chosen theme park there are taken specific measures for increasing the satisfaction and loyalty of visitors.
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